Sour Series – Artist Spotlight – Em Hyett – Mango Daiquiri Sour
Since the first time the lactobacillus hit the tank and we began developing our house culture in August 2017, our sour beers have taken on a life and identity of their own, and now form a huge part of what we do at Brick. A piece of that identity is down to the geometric and colourful artwork that we use for our labels, and the local artists who create them.
Working with different creatives, often freelance and/or graduates of our surrounding Universities (Camberwell College of Arts, London College of Communication and Goldsmiths University), has allowed our labels to be a canvas for showcasing their individual artistic style. The ingredients, flavours, colours and inspiration of the beers influence the final designs and we love seeing how each individual interprets our briefs.
Em Hyett – Mango Daiquiri Sour
Em Hyett is one such artist who recently worked with us to create the artwork for Daiquiri Dreaming – our Mango Daiquiri Sour collab with Clapton Craft. The end-result was playful, colourful and evoked the tropical flavours found inside the can. We asked Em to tell us a little bit about her process and she had the following to say…
Insights into the process –
Often with collaborations the client has an idea in mind, so the first step is to workshop a bit to understand the kind of design they’re looking for as well as any constraints.
With this one, Clapton Craft wanted a geometric repeating pattern to match Brick’s other sours but with the Brick Brewery labelling over the top (to match the usual style for collaboration brews). I wanted to subtly pull out some of the different shapes associated with the flavour (daiquiri glass and mango) as well as the fun of the Clapton bear logo.
You’ll see in my work that the fun use of colour is really important to me and so I play around with different bright palettes once a rough design idea has been agreed. For the Mango Daiquiri Sour I settled on summery pastels to bring out the fresh tropical flavours of the beer.
Bit about myself –
I’m a South East London based artist with a background in Astrophysics… Over the lockdown I turned to painting some of my favourite spots around South London as I’d never properly appreciated the community spaces that we all ended up doing endless walks round!
I use bright acrylics to bring an element of fun to my work and to celebrate the London community. All original artworks are available for sale through instagram DM me (https://www.instagram.com/emhyettco/) or prints are also available on etsy. (https://www.etsy.com/shop/EmHyettCo)
