Extra Mile: A Runhead Community Beer
Extra Mile, Session IPA 3.9%
Extra Mile is a limited edition 3.9% Session IPA in collaboration with local running club, Runhead AC, to raise funds for Westminster House Youth Club. Westminster House Youth Club provides purposeful activities, both recreational and educational for young people aged 8-18 and Runhead AC have raised over £4000 for the charity to date to help them support young people to make positive life choices. When Dan and Terry from Runhead AC got in touch with us with the opportunity to produce this special one-off beer for WHYC we jumped at the opportunity to work with such an important service in our community.
Extra Mile is a 3.9% Session IPA, packed with Simcoe and Amarillo hops for notes of grapefruit and orange pith for a clean and refreshing finish.
“Extra Mile captures the amazing lengths, Dan, Terry and all the team at both Brick and Runhead have gone to in making this special collaboration happen, but also the extra lengths the amazing team at WHYC go to every day to support young people in the area.”
– Thom Banks, Runhead AC member.
Developing a Runhead beer and supporting local causes has been a Runhead AC goal from the very start of the club in 2016 with two of Runhead’s founders Anthony Mathews and Leonie Hope saying: “4 years ago a group of friends met at a party and chatted about how we all loved running and we all loved beer and Runhead was born. Our aim was to bring together local runners at a free club where they could run with friends, socialise with a beer, and support the local community. This message really hit home in Nunhead and Peckham, and suddenly we were running, drinking beer, and raising money for charity with over 50 friends. Having a Runhead beer is a dream come true. And the fact that the beer is in collaboration with Brick Brewery, somewhere we ran from in the very early days, and Westminster House Youth Club, a charity we have a strong history of supporting makes it taste even sweeter. ”
Westminster House Youth Club is one of the oldest youth clubs in the country. From the very early days in of the Boys Club in Napier Hall to the modern Youth Club they operate from today, the Club has always worked with young people amongst the most deprived and disadvantaged in the country. It provides purposeful activities, both recreational and educational for young people aged 8-18. The local area is beset by a range of inner city problems, e.g. drugs, gang violence, poor educational opportunities, etc. The Club aims to support young people to make positive life choices.
“At Westminster House Youth Club we are all so excited to be supported by Runhead and Brick Brewery. Their latest project, Extra Mile, is such a fabulous example of Social Action – a local community supporting its most vulnerable young members – whilst also having a great time! Long may this partnership continue!”
– Kate Worthington MBE, Westminster House Youth Club
Community is what drives us at Brick and you can’t get any more community-focussed than this partnership with Runhead AC and WHYC. The children are the future and this is a charity that we very much stand behind. We’ll welcome anyone into our neighbourhood Tap Room to try the beer and raise a glass to the good work of our surrounding communities.
The Extra Mile label design details a map of the local area where Runhead, Brick and WHYC are all based and where WHYC carry out a lot of their amazing work. On the back of the can, you will notice a QR code. Scanning it will direct you to a selection of videos about the project and those involved. Extra Mile will go on sale from Sunday March 1st at the Brick Brewery Tap Room in Peckham immediately after the Big Half, one of the major events in the UK Running Calendar. The Runhead AC team will be celebrating their achievement and cheersing to the good work of WHYC with some of the team from Brick and the youth club.
If you’re a bar, pub or bottle shop to stock Extra Mile to sell and help us raise vital funds for WHYC please get in touch with firstname.lastname@example.org